Diet Coke Target Demographic

Both men and women on the target list of the company. Plus purchase behaviors such as basket size shopping trip time and brand affinity. Here is the marketing mix of diet coke which is also referred to as coca cola light in few places and is a subsidiary of its parent company coca cola diet coke is distributed and manufactured by coca cola and was introduced in the consumer market of united states in the year 1982.

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Marketing Strategy Of Diet Coke

Coke Zero

Another is the two years coca cola spent choosing their four additional diet coke flavours ginger lime feisty cherry zesty blood orange and twist mango.

Diet coke target demographic. Demographic segmentation of coca cola. For example they use oasis a juice to target the age group of 20 30. Its decision to add additional flavours to the diet coke line up was inspired by the younger demographic s love for stronger tastes in their food and beverages.

Coca cola targets youngster from 15 to 25 years old. Now if one talks about the population of the abbotsford the population demographics are such that comprise of 65 of the women and children. Diet coke diet coke is a sugar free soft drink and low calorie drink of the coca cola family it was introduced in the united states in 1982.

Marketing strategy of diet coke 1. Coca cola spans all customer demographics by offering at least one beverage in every category including soy based drinks water and energy drinks. Now if one talks about the population of the abbotsford the population demographics are such that comprise of 65 of the women and children.

And also it produces products like diet coke coca cola zero for the health conscious people who don t prefer calories but cannot forget the taste. In this paper it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time. An average person drinks coca cola every 4 days.

The first coca cola bottle s price was 5 cents. In this paper it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time. Here i will discuss demographic geographic psychographic and behavioral segmentation of coca cola.

Coca cola uses different blends to target different age groups ethnic groups sexes lifestyles etc. The company makes so much money that it has more incoming revenues every year than 120 countries where coke is sold. Coca cola has in placed multi segment and targeting strategy.