Diet Coke Sales Decline

In 2013 domestic diet coke sales hit their lowest figures since 1995 before the shirtless diet coke man was iconic.

Diet coke sales decline. The drink lost 4 2 per cent in sales volume in 2016 alone. A nearly decade long decline in u s. Pepsi reclaims no 2 spot from diet coke amid decline in diet soda sales this article is more than 5 years old coke still reigns as most purchased soda in us beverage digest reports.

Coca cola has taken a different tack than pepsi introducing the first new diet coke flavors in more than 30 years. Diet pepsi sales were off sharply at 6 2 while pepsi saw a 3 4 slide. Non carbonated drinks rose 3 per.

For 2016 coke said sales volume of its carbonated beverages in north america was flat as growth in sprite fanta and energy drinks offset a decline in diet coke. While declining sales may be bad for soft drink companies they re good for a public health system straining under an obesity epidemic posing as much or more of a threat than cancer. Diet coke sales have overtaken classic coca cola with sales figures showing that the low sugar variant s rebrand has had an impact although the company still faces the challenge of returning to long term growth.

More than a decade after soda consumption s peak diet coke demand is declining especially sharply. The soft drinks giant saw an instant boost in diet coke sales in the week after the rebrand with sales hitting 10 9m in the week ending 24 february 2018 ahead of sales of.