Diet Coke First Introduced
In 1958 royal crown cola introduced their own cyclamate and saccharin sweetened dietetic beverage diet rite.
Diet coke first introduced. The first diet soda that coca cola developed was not diet coke. The coca cola company introduced diet coke to great fanfare in 1982 following another low calorie cola called tab that was produced in 1963. So they launched tab instead in april 1963.
Answer to the question in which decade was diet coke first introduced 1980s. Introduction to the question in which decade was diet coke first introduced 1. 1982 is the year diet coke was introduced i read in the history of soda that a no calorie soda was invented in 1959 and the first diet coke was invented in the summer of 1982.
Once canada dry and royal crown released diet sodas pepsi and coca cola had no choice but to get in the game. The company had been warned by advisers that calling a soda diet coca cola might undermine its trademark. It contains artificial sweeteners instead of sugar.
In the summer of 1980 a coca cola planning manager named jack carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition to introduce a diet version of coca cola. It was first introduced in the united states on august 9 1982 as the first new brand since 1886 to use the coca cola trademark. Please let us know as comment if the answer is not correct.
The product quickly overtook the company s existing diet cola tab in sales. Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark. 12oz bottle of diet coke.
1960s step 2. Following highly successful trials in chicago and north carolina rc began marketing diet rite nationwide for the general public in 1962. The rockettes perform at diet coke s global premiere in july 1982.