Diet Coke Brand Ambassador

Throughout 2017 willoughby will work with diet coke to shine a light on campaigns to celebrate friendship travel fashion and fun says the brand. It s not clear how diet coke will use ms. Diet coke is delighted to announce tv treasure and national icon holly willoughby as its new brand ambassador for 2017.

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Diet coke brand ambassador. Holly who is best known for her presenting work across itv will add a dose of extra fizz to diet coke activity this year lending her voice to an exciting programme for the world s number one diet soft drink. While other endorsements of the drinks have been mocked over the years for not being authentic taylor swift professed to be a genuine fan of diet coke and remained true to the brand making the customers too to. Coca cola european partners cce has announced that tv presenter holly willoughby is the new brand ambassador for diet coke.

Willoughby is the first year long brand ambassador for the diet coke brand for a number of years although it has worked on collaborations with designers such as jw anderson and marc jacobs. Swift though it s likely she will become a brand ambassador of sorts with the partnership going beyond simply 30 second tv spots. Willoughby pictured who is best known for her presenting work across itv will lend her voice this year to a programme of activity for the world s no 1 diet soft drink.

The coca cola company says the back to december crooner will be integrated into all key marketing efforts for the brand including advertising retail activation experiential and more. Working with pr agency text100 tinydog produced a series of interviews with the this morning star to be sent to media and used on social across the uk. Taylor swift was once signed up as the brand ambassador of diet coke with a series of advertisements featuring the singer herself.