Diet Coke Can Design History
1 1982 1987 2 1987 1994 3 1994 1997 4 1997 2002 5 2002 2007 international 2002 2011 asia 2002 2015 uk 6 2002 2007 usa 7 2007 2017 8 2015 present uk 9 2017 present australia 10 2017 present usa add a photo to this gallery in 1997 a small modification to the logo was implemented where the tail attached to the top of the k in coke was removed and in.
Diet coke can design history. Empty glass bottles of coca cola light also known as diet coke travel along a conveyor belt ahead of filling at the lanitis bros ltd. An original just like you. Starting in two weeks you can buy diet coke in ginger lime feisty cherry zesty blood.
Classic zero diet coke and stevia will feature the classic. Diet coke coca cola light or light taste coca cola in the benelux and germany is a sugar free and no calorie soft drink produced and distributed by the coca cola company it contains artificial sweeteners instead of sugar. Coca cola has unveiled a revolutionary design across all of its soda range in australia for the first time in its 130 year history.
Diet coke gave us dramatically accelerated growth in a growing category with a very high margin structure just for the taste of it the initial can design included bold red letters against a white background with diagonal pinstripes the financial model gave coca cola usa the confidence to invest in marketing the brand. In the summer of 1980 a coca cola planning manager named jack carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition to introduce a diet version of coca cola. Coca cola is hoping its four new flavors of diet coke will tickle the taste buds of a younger audience.
The beverage you can count on. Check out this story and more news from the coca cola company. The biggest shake up in the design of the coke bottle came in 2013 and 2014 when coca cola introduced the share a coke with campaign for which coke bottles began featuring labels customized with names.
Diet coke is the perfect balance of crisp refreshing. Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark. In the uk diet coke contains aspartame and acesulfame k as sweeteners coca cola uk 2015 whereas in.