Diet Coke Brand Manager

Marketing strategy of diet coke 1. Including annual business planning creating and implementing brand building marketing campaigns p l responsibility. I am the associate brand manager on diet coke and being on the brand team i am responsible for driving the diet coke business forward includes the day to day full year and planning for years ahead.

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The university of georgia.

Diet coke brand manager. Product in the marketing mix of diet coke. The brand is inviting creative individuals to submit a diet coke branded t shirt design. Report this profile.

Lauren freedman senior brand manager diet coke at the coca cola company greater atlanta area 500 connections. Diet coke diet coke is a sugar free soft drink and low calorie drink of the coca cola family it was introduced in the united states in 1982. Swot analysis of diet coke analyses the brand company with its strengths weaknesses opportunities threats.

I put my eyes on anything that says the word diet coke on it whether that is advertising you see on tv to social media posts to the. Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark. Diet coke coca cola light or light taste coca cola in the benelux and germany is a sugar free and no calorie soft drink produced and distributed by the coca cola company it contains artificial sweeteners instead of sugar.

It was sweetened with artificial sweetener aspartame and had a separate formula for manufacturing which was different from coca cola recipe. Responsible for all aspects of the brand. Brand manager diet coke at the coca cola company atlanta metropolitan area 500 connections.

Join to connect the coca cola company. The article also covers top diet coke competitors and includes diet coke target market segmentation positioning unique selling proposition usp. Diet coke is the number one calorie free brand and number two beverage in the country behind coca cola.

London united kingdom accountable for diet coke the no 2 cola brand in the uk. Diet coke was a huge success story for coca cola as it created record sales and overtook its existing brand diet cola. Diet coke senior brand manager uk business the coca cola company jan 2015 present 5 years 11 months.