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However the 28 year old basketball ace who won the hearts of viewers last summer.
Diet coke advert recent. Diet coke s advertising used to be full of a confident swagger but has now been replaced by an apathetic limply scripted because i can campaign that makes the viewer die a little inside. Since then diet coke sales have overtaken classic coke but the brand is. The new tv spot features people who aren t afraid to embrace mainstream trends and challenge the status quo including an appearance from love island star ovie soko.
Love island favourite ovie soko has been revealed as the new diet coke hunk in the star s biggest ever deal. And jeff beer of fast company said. Diet coke has marked the new year by launching an advert calling on people to shun the pressure to change and instead embrace and celebrate who they are.
In february 2018 diet coke underwent a 10m revamp in a bid by the coca cola company to push consumers towards its healthier options. A diet coke sales turnaround is pivoted on the multi million campaign called you do you.
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