Who Is Diet Coke Target Market

In this paper it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time. The controversial new coke introduced in 1985. The article also covers top diet coke competitors and includes diet coke target market segmentation positioning unique selling proposition usp.

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Target market profile 4 1 demographical characteristics 4 2 psychographic characteristics 4 3 behavioural characteristic 4 4 geographical distribution references.

Who is diet coke target market. Place in the marketing mix of diet coke. The company has set certain limitations when it comes to target marketing. Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark.

Target market profile 4 1 demographical characteristics 4 2 psychographic characteristics 4 3 behavioural characteristic 4 4 geographical distribution references 1. Most of the marketing efforts are to be focused on the target market. Coca cola targets mostly people who are 12 years old or older.

The controversial new coke introduced in 1985. According to coca cola the company is reducing the amount of advertising that targets children who are younger than 12. Diet coke is the variant of coca cola that is made primarily of the artificial sweeteners.

In this paper it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time. Diet coke is a product of coca cola company but has created a niche market for its own. Swot analysis of diet coke analyses the brand company with its strengths weaknesses opportunities threats.

Diet coke coca cola light or light taste coca cola in the benelux and germany is a sugar free and no calorie soft drink produced and distributed by the coca cola company it contains artificial sweeteners instead of sugar. Diet coke does not use a modified form of the coca cola recipe but instead an entirely different formula. Abstract diet coke is the variant of coca cola that is made primarily of the artificial sweeteners.

Customer target market analysis 3. Customer target market analysis 3. Targeting the target market for diet coke would be the health conscious individuals and youth in the segmented market.