New Diet Coke Advert Uk
Speaking exclusively to marketing week aedamar howlett marketing director for coca cola gb and ireland says.
New diet coke advert uk. Coca cola s new tv advert has some convinced that the narrator is from hull. The commercial advertising diet coke was released on december 31 with a distinctly northern accent speaking about. With vocals by etta james.
However the 28 year old basketball ace who won the hearts of viewers last summer. Tanya reynolds stars in diet coke campaign for twisted and exotic varieties. The new tv spot features people who aren t afraid to embrace mainstream trends and challenge the status quo including an appearance from love island star ovie soko.
A diet coke sales turnaround is pivoted on the multi million campaign called you do you. Coca cola is launching a 10m advertising campaign to support a revamp of diet coke in the uk as it looks to push more consumers towards its healthier options. Love island favourite ovie soko has been revealed as the new diet coke hunk in the star s biggest ever deal.
The gb and ireland campaign taps into the colloquial language of mainstream culture with the first tvc. This new campaign come just under three months since it launched a tongue in cheek campaign to promote its new flavours diet coke twisted strawberry and diet coke exotic mango. In february 2018 diet coke underwent a 10m revamp in a bid by the coca cola company to push consumers towards its healthier options.
The video shows a young woman constantly chasing perfect when dancing and out socializing that is until she drinks a bottle of diet coca cola gives. Diet coke s new tv ad presents the perfectionist. One of the key things for us is to invest heavily into driving the.