Diet Coke Plus Target Market

Place in the marketing mix of diet coke. At the same time the drink still has a 26 3 percent market share of dollars spent on diet soda. Diet coke has a distinct taste of its own but coke zero is made to taste like regular coke.

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Most of the marketing efforts are to be focused on the target market.

Diet coke plus target market. Targeting the target market for diet coke would be the health conscious individuals and youth in the segmented market. Finally full throttle blue demon is an energy drink that uses gender and ethnic segmentation as its target market is hispanic males. Coke zero is also called coca cola zero and diet.

Diet coke plus is marketed to those that are concerned about vitamins and nutrients while coca cola blab is market to those that are more sophisticated. The covered up camera recordings used to advance coke zero were compelling to arrive at its objective market by saying coke zero took coca cola unique taste. Diet coke plus to target health conscious consumers.

Diet coke does not use a modified form of the coca cola recipe but instead an entirely different formula. Its launch was at first restricted to six markets in the united states and these were baltimore denver minneapolis san diego jacksonville and new york. With a drop in sales particularly among the millennial market the coca cola company has invested in a multi national rebrand of diet coke with new can designs flavours and campaigns aimed at modernising the brand and attracting the younger consumer.

London coca cola is entering the healthy drinks market by launching diet coke plus in the uk which contains added vitamins as well as being sugar free. Coke zero is coca cola s product line aimed at men and diet coke is aimed at women. Coke zero and diet coke are coca cola s low calorie sodas with artificial sweeteners.

Coke has lost its cool. This shows it is the low calories drink that diet coke is yet. Diet pepsi has about half that much.

Do you think a similar strategy with a viral marketing campaign on the internet would appeal to the target market for diet coke plus. The difference is the target market segments. In this paper it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time.