Diet Coke Coke Zero Marketing

Here is the marketing mix of diet coke which is also referred to as coca cola light in few places and is a subsidiary of its parent company coca cola diet coke is distributed and manufactured by coca cola and was introduced in the consumer market of united states in the year 1982.

Diet coke coke zero marketing. Although it s a new brand coke zero has proven to be successful. Moreover the white cans and bottles that coca cola zero debuted in see exhibit 22 11 were associated with feminine leaning diet drinks. There s no doubt the infamous marketing ploy introduced in 1994 to use hot men to advertise the drink helped boost sales even more.

I have never ever ever enjoyed diet drinks. Diet coke diet coke is a sugar free soft drink and low calorie drink of the coca cola family it was introduced in the united states in 1982. Here is the marketing mix of coke zero which is a coca cola variant from parent company coca cola.

Coke zero and diet coke are coca cola s low calorie sodas with artificial sweeteners. I drink it all the time. Pepper once in awhile.

According to their website it was one of their most successful product launches in their history. There is a difference between diet coke and coke zero sugar. Coca cola uses different marketing strategies for each brand.

But i love coke zero. The lack of clarity in communication led to purchases by non targeted consumers i e. The other difference is flavor.

When i was a chubby teenager i used to drink cheap sugary soda but when i decided to start running and shed some weight i stopped drinking it. Coke zero is coca cola s product line aimed at men and diet coke is aimed at women. 3 i believe that the hidden camera videos were an effective way to reach coke zero s target market because the videos were unscripted and showed natural reactions to he product.